Alexa goes audiophile: Why Amazon may possibly eventually be finding critical about audio


Sorry, Alexa: Amazon Echo speakers are at the base of my listing for songs listening. Certainly, I know the firm has a bajillion speakers by now, but the emphasis so much has been on voice, not audio high quality. 

Possibly that is about to adjust. CNBC reports the firm is setting up at minimum 8 new units which includes ‘a microwave oven, an amplifier, a receiver, a subwoofer, and an in-auto gadget’ driven by Alexa and thanks by the finish of the yr. Only ‘some of the devices’ will also have Alexa constructed in, CNBC suggests.

Placing apart the auto gadget and the microwave, enhanced audio high quality appears to be a emphasis of this new line. Amazon just isn’t on your own in obtaining so-so functionality, since — barring the Google Home MaxGoogle’s individual speakers have been rather lackluster for listening to songs, also.

It was not until finally the Sonos One clever speaker that you could obtain a speaker with Alexa (and at some point Google Assistant) that was really fulfilling to pay attention to. Sonos has due to the fact embarked on a total-residence technique, which includes the kind of units that Amazon is rumored to be doing work on. But now it appears like Amazon may possibly want that exact same piece of the large-finish audio clever-residence pie.

Predictions about Amazon’s amp, receiver and sub


Even though Amazon by now has an unofficial Alexa audio bar in the Polk Command Bar, it isn’t going to have any ‘pure’ audio solutions but. Even so, we have experienced a raft of Amazon units of late from the Echo Buttons to the Echo Show, so how will these new units stand out? 

For case in point, will any of these items have a microphone onboard? To my thoughts, the amp and receiver make the most feeling, as the subwoofer appears a tiny redundant.

Even though we are going to deal with the subwoofer soon, two solutions appear to thoughts when imagining about what an Amazon amp and receiver would be like. These are:

  • Sonos Amp: Linked amplifier with HDMI in and multiroom, BYO speakers, $599
  • Denon HEOS AVR: HDMI-switching receiver with audio decoding and multiroom, $599  


The greatest situation with the solutions over, and Amazon’s greatest option, is selling price. Echo solutions usually market for a fifth of these selling prices, so you can anticipate the rumored Amazon solutions to be a lot far more inexpensive. 

What could the receiver present? My colleague David Katzmaier actually loved the Fire TV Cube, a common distant and streaming box combo. If you included far more HDMI inputs, a amplifier and a $299 selling price tag — growth! — you have the ‘Amazon Echo Receiver.’ Just include your individual speaker established and a Tv set and you’ve got obtained a great residence theater process, assuming Amazon has completed its research.

Receiver businesses these kinds of as Denon, Yamaha and Sony have produced their reputations in excess of a long time, but Amazon would be making an attempt to contend with just a pair of a long time underneath its belt. Certainly, the Echo is good as much as its utility is worried, but it appears like a clock radio. Amazon has a great deal to demonstrate to audio enthusiasts.


The amp is a tiny tougher to pin down. I am guessing a $150-$200 amplifier marketed as an Echo that makes use of your individual speakers! I am surmising it would also have Bluetooth and an optical enter furthermore a 50-watt x two amplifier. The ‘Echo Amp’?

Even though the other two solutions appear like standalone entities, the subwoofer feels like it would be an optional additional for the Present or (more recent) Echos in buy to include additional bass. I am imagining the mini sub you get with a funds sound bar, instead than the hulking behemoth that is the Sonos Sub. ‘Echo Sub,’ then, and if it can be known as some thing else, I will obtain you a espresso.

How will they market?

Amazon has the funds and means to adapt a scattergun method with its solutions and see what hits. For case in point, I are unable to envision desire for an Alexa receiver is large, specifically offered that most AV receivers by now interface with Alexa in some way. (Hook up an Echo in the area, and you can convey to your receiver to increase and decreased the quantity, and so forth.) Of these a few audio units, the subwoofer in all probability has the most ‘legs.’

You can find one more possible roadblock to Amazon attractive to a far more audiophile marketplace, and that is a single of the firm’s individual producing. When I believe ‘Amazon brand’ I believe ‘AmazonBasics.’ Fantastic cables, but not some thing you would have confidence in for factors costing hundreds of pounds. (You can find by now a Basics sound bar, also, but it appears like a glorified Bluetooth speaker.)

Could it be Amazon will start some kind of hello-fi manufacturer, possibly making use of its Amazon New music identify? Or will it keep on to use the Echo identify for its speakers, and all that connotes? We are going to locate out quickly adequate. 


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